28

28

Finally, a plan built for your hormones.

Get daily exercise videos, nutrition tips, and emotional insights based on your body's natural cycle.

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Work With Your Cycle, Not Against It
Work With Your Cycle, Not Against It

Work With Your Cycle, Not Against It®

Many popular fitness methods were designed for men, not women. 28 is the first method of its kind designed to optimize your energy, hormones, strength, and flexibility as you experience changes throughout your cycle.

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Painful Periods Aren't Natural
Painful Periods Aren't Natural

Painful Periods Aren't Natural

But they are common. Synthetic estrogens in birth control, plastics, and beauty products have created hormone imbalances for millions of women. 28's functional nutrition is designed to naturally restore balance to your hormones.

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Your Cycle is Your Compass
Your Cycle is Your Compass

Your Cycle is Your Compass

Your cycle has four phases. Each phase brings changes to the brain and body. Exercising and eating based on your cycle means changing the types of movements and nutrients during each phase to optimize your physique, hormones, and mood.

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Get the App on iOS and Android

Download the 28 app for free, available for iPhone and Android. Discover the science of your cycle and get personalized daily insights, nutrition, and exercise videos with lightning-fast, high-definition streaming.

Today

Loved by women everywhere

Verified review

Truly life-changing

It’s easy to feel crazy when your body goes through such drastic shifts every single month, but this app has helped me understand myself and stop judging my emotions and my body. … This app has definitively improved the quality of my life. Thanks 28! 🧡

Verified review

Period cramps & back pain are gone!

After only a few months of using 28, eating & working out according to my cycle, I’ve had NO cramps or pain! 🤯 … 28 has helped my body recover and now my cycles are eerily regular! I’m so excited I feel like my body is at peace. Every woman needs this app! 🌸

Verified review

Crying for no reason? Check the app.

This app has been a huge help especially since getting off of hormonal birth control. It’s extremely accurate and lets me know what’s going on with my body. Crying for no reason? Check the app. Want to eat everything in sight? Check the app. Have a ton of energy? Check the app.

Verified review

If you’re a woman, you NEED this app ☀️

I’ve been using this app for about four years, and I’ve never felt more in tune with my body! I can’t believe I wasn’t taught this basic fundamental knowledge when I first got my period.

Verified review

Obsessed ❤️❤️❤️

Honestly can’t believe this is all in one app. … this is BY FAR the best. Hands down. My cycle has never been better, I feel amazing, … I’ve become a freaking genius about my body and what’s gonna happen before it happens.

Verified review

My first app review

This is the first time I’ve ever felt the need to review an app. I love it so much I tell everyone about it! I’ve been using 28 for about a year now and rarely get cramps during my period AND I lost 25 lbs without counting calories. Love it!

Verified review

Absolutely LOVE

My workouts were always so intense and I would feel guilty taking a break when I was on my period. The nutritional tips and workout videos actually help me to feel a lot better on my period and helps me to work with my body rather than trying to force intense workouts when I need rest!

Verified review

Life changing!!!!

This is by far the most effective period app that I’ve tried, and I’ve tried them all!! … i especially love the partner syncing feature. This has saved my relationship!!

Verified review

Feeling smart and less crazy

Love this app, totally helps me navigate the crazy stuff that happens every month and makes me feel less insane. And now I sound smart when I think “oh yeah this is definitely because of my declining estrogen levels”

Verified review

Your body doesn’t have to be a mystery

I finally understand why not all workouts are good for all days! It makes so much more sense (and feels so much better) to listen to my body’s needs and exercise and eat accordingly - rather than blindly force my goals/plans on my body and then wonder why the results aren’t so great.

Verified review

Amazing program that’s makes sense

I have noticed significant changes in my physical and mental health. … Using 28 and knowing it’s tailored to a woman’s body and where’s she’s at in her cycle is so empowering. I love that I feel stronger after using these workouts and have noticed a significant change in my overall health after using this for a little over a month.

Verified review

Finally a workout routine in tune with my body

I went off birth control over 2 years ago and have been struggling to maintain consistency in my workout routine. … 28 understands the phases of your cycle, gives insights to what is happening in your body and the exercises and nutrition your body will benefit from during that time.

Verified review

I LOVE THIS

Basing my lifestyle off my cycle has quite literally changed my life. Not only is the info useful and easy to understand, but it’s also aesthetically pleasing … I’ve found it to be very validating when it comes to how I feel during my cycle and it has made understanding my body much easier and honestly kind of fun.

You’re a different woman every day of your cycle. Let 28 guide you.

You’re a different woman every day of your cycle.Let 28 guide you.

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Your Four Phases

Your Four Phases

You are a mystery. Your body doesn't have to be.
Menstrual
Menstrual

Restore

Your period has arrived. As the body sheds the uterine lining, hormone and energy levels are at their lowest. Now is the time for self-care.

Follicular
Follicular

Awaken

A new cycle has begun and your body is replenishing. Estrogen and testosterone levels rise, making this an optimal phase for muscle growth.

Ovulatory
Ovulatory

Perform

An egg is released. Your fertile window has arrived. A positive mood, high energy, and strong sex drive make you a force to be reckoned with.

Luteal
Luteal

Balance

Your body winds down in preparation for menstruation. Progesterone, the dominant hormone, peaks. PMS is common, often triggered by hormone imbalance.

Your body is a force of nature.

Your body is a force of nature.

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The Method

The Method

28 is a rejuvenating, stability-based approach to feminine fitness designed by supermodel trainers and medical experts to work with your natural cycle.
Lengthen, Strengthen & Tone

Lengthen, Strengthen & Tone

An innovative process designed to lean your legs, tone your arms, sculpt your booty, and tighten your abs. Best of all? It works for any body type, regardless of size or shape.
Gentle but Effective

Gentle but Effective

Sometimes, less is more. Our bodies don't need constant cardio and heavy weights to achieve amazing results. With the right form, focus, and movements, your natural body weight can work wonders.
Avoid Injury

Avoid Injury

Say goodbye to swelling and pain. Overly strenuous workouts encourage bad form that leads to injuries. 28 emphasizes proper form through functional movements that your body is naturally familiar with when you carry, reach, and bend in everyday life.
Balance Your Hormones

Balance Your Hormones

Specific movements and nutrition help to balance your hormones, the powerful molecules that regulate your body, skin, and emotions.
Healthy Energy Levels

Healthy Energy Levels

Varying the intensity according to each phase ensures you're optimizing your energy levels and never working your body more than you need to.
Workout Anywhere

Workout Anywhere

The world is your gym. Whether you're in a dorm room, the beach, the forest, or your home, all you need is a laptop, tablet, or phone.
Become the expert of you.

Become the expert of you.

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Brittany Hugoboom

“Women have been locked in the passenger seats of their own bodies—our education system failed us, doctors gaslit us, and hormonal birth control promised freedom but tricked our bodies into dysfunction and pain. Today, we begin anew. Today, a revolution begins. I’ll see you on the journey.”

Brittany Hugoboom
Co-Founder
Embrace your nature.

Embrace your nature.

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F.A.Q.

Our Most Frequently Asked Questions