#1 Free Cycle-Based Fitness + Wellness Experience
Get daily exercise videos, nutrition tips, and emotional insights based on your body's natural cycle.

Workout With Your Cycle, Not Against It
Many popular fitness methods were designed for men, not women. 28 is the first method of its kind designed to optimize your energy, hormones, strength, and flexibility as you experience changes throughout your cycle.

Painful Periods Aren't Natural
But they are common. Synthetic estrogens in birth control, plastics, and beauty products have created hormone imbalances for millions of women. 28's functional nutrition is designed to naturally restore balance to your hormones.

Your Cycle is Your Compass
Your cycle has four phases. Each phase brings changes to the brain and body. Exercising and eating based on your cycle means changing the types of movements and nutrients during each phase to optimize your physique, hormones, and mood.

Get the App on iOS and Android
Download the 28 app for free, available for iPhone and Android. Discover the science of your cycle and get personalized daily insights, nutrition, and exercise videos with lightening-fast, high-definition streaming.

Let’s introduce you to you.
Your Four Phases

Restore
Your period has arrived. As the body sheds the uterine lining, hormone and energy levels are at their lowest. Now is the time for self-care.

Awaken
A new cycle has begun and your body is replenishing. Estrogen and testosterone levels rise, making this an optimal phase for muscle growth.

Perform
An egg is released. Your fertile window has arrived. A positive mood, high energy, and strong sex drive make you a force to be reckoned with.

Balance
Your body winds down in preparation for menstruation. Progesterone, the dominant hormone, peaks. PMS is common, often triggered by hormone imbalance.

Your body is a force of nature.
The Method

Lengthen, Strengthen & Tone

Gentle but Effective

Avoid Injury

Balance Your Hormones

Healthy Energy Levels

Workout Anywhere

Become the expert of you.
“Women have been locked in the passenger seats of their own bodies—our education system failed us, doctors gaslit us, and hormonal birth control promised freedom but tricked our bodies into dysfunction and pain. Today, we begin anew. Today, a revolution begins. I’ll see you on the journey.”
Co-Founder
