28

28

#1 Free Cycle-Based Fitness + Wellness Experience

Get daily exercise videos, nutrition tips, and emotional insights based on your body's natural cycle.

Workout With Your Cycle, Not Against It
Workout With Your Cycle, Not Against It

Workout With Your Cycle, Not Against It

Many popular fitness methods were designed for men, not women. 28 is the first method of its kind designed to optimize your energy, hormones, strength, and flexibility as you experience changes throughout your cycle.

Painful Periods Aren't Natural
Painful Periods Aren't Natural

Painful Periods Aren't Natural

But they are common. Synthetic estrogens in birth control, plastics, and beauty products have created hormone imbalances for millions of women. 28's functional nutrition is designed to naturally restore balance to your hormones.

Your Cycle is Your Compass
Your Cycle is Your Compass

Your Cycle is Your Compass

Your cycle has four phases. Each phase brings changes to the brain and body. Exercising and eating based on your cycle means changing the types of movements and nutrients during each phase to optimize your physique, hormones, and mood.

Get the App on iOS and Android
Get the App on iOS and Android

Get the App on iOS and Android

Download the 28 app for free, available for iPhone and Android. Discover the science of your cycle and get personalized daily insights, nutrition, and exercise videos with lightening-fast, high-definition streaming.

Let’s introduce you to you.

Let’s introduce you to you.

Your Four Phases

Your Four Phases

You are a mystery. Your body doesn't have to be.
Menstrual
Menstrual

Restore

Your period has arrived. As the body sheds the uterine lining, hormone and energy levels are at their lowest. Now is the time for self-care.

Follicular
Follicular

Awaken

A new cycle has begun and your body is replenishing. Estrogen and testosterone levels rise, making this an optimal phase for muscle growth.

Ovulatory
Ovulatory

Perform

An egg is released. Your fertile window has arrived. A positive mood, high energy, and strong sex drive make you a force to be reckoned with.

Luteal
Luteal

Balance

Your body starts winding down in preparation for menstruation. Progesterone, the dominant hormone, increases, bringing symptoms of PMS.

Your body is a force of nature.

Your body is a force of nature.

The Method

The Method

28 is a rejuvenating, stability-based approach to feminine fitness designed by supermodel trainers and medical experts to work with your natural cycle.
Lengthen, Strengthen & Tone

Lengthen, Strengthen & Tone

An innovative process designed to lean your legs, tone your arms, sculpt your booty, and tighten your abs. Best of all? It works for any body type, regardless of size or shape.
Gentle but Effective

Gentle but Effective

Sometimes, less is more. Our bodies don't need constant cardio and heavy weights to achieve amazing results. With the right form, focus, and movements, your natural body weight can work wonders.
Avoid Injury

Avoid Injury

Say goodbye to swelling and pain. Overly strenuous workouts encourage bad form that leads to injuries. 28 emphasizes proper form through functional movements that your body is naturally familiar with when you carry, reach, and bend in everyday life.
Balance Your Hormones

Balance Your Hormones

Specific movements and nutrition help to balance your hormones, the powerful molecules that regulate your body, skin, and emotions.
Healthy Energy Levels

Healthy Energy Levels

Varying the intensity according to each phase ensures you're optimizing your energy levels and never working your body more than you need to.
Workout Anywhere

Workout Anywhere

The world is your gym. Whether you're in a dorm room, the beach, the forest, or your home, all you need is a laptop, tablet, or phone.
Become the expert of you.

Become the expert of you.

Brittany Hugoboom

“Women have been locked in the passenger seats of their own bodies—our education system failed us, doctors gaslit us, and hormonal birth control promised freedom but tricked our bodies into dysfunction and pain. Today, we begin anew. Today, a revolution begins. I’ll see you on the journey.”

Brittany Hugoboom
Co-Founder
Retake control of your body.

Retake control of your body.

F.A.Q.

Our Most Frequently Asked Questions